CASE STUDY
Elevating a Home Improvement Brand Into $244K+ in Attributed Sales
ECCO Sunroom & Awning came to Stay Social with an underwhelming social presence. We turned it into a professional brand, better-quality leads and $244K+ in attributed sales.
Strategy First
CLIENT
ECCO Sunroom & Awning
INDUSTRY
Home Improvement / Outdoor Living
REGION
Hampton Roads, Virginia
ENGAGEMENT
Ongoing Partnership
SERVICES
Social Media Management, Meta Ads Management
YEAR
2026
The Client
ECCO Sunroom & Awning is a home improvement company specializing in high-value outdoor living projects, including sunrooms, awnings, porches and patios.
For a business like ECCO, every project is a significant investment for the homeowner. That makes brand perception and lead quality just as important as reach.
THE CHALLENGE
A Quality Business Deserves a Digital Presence That Matches It.
ECCO Sunroom & Awning came to Stay Social because their digital presence wasn't reflecting the quality of their business. But looking better was only part of the problem.
Generic, Templated Social Content
Their social media felt generic and templated. The content lacked a cohesive strategy and didn't present the company as professionally as they wanted.
Growth That Wasn't Happening
The account wasn't producing the growth or engagement they expected, so the business wasn't getting a return on the time spent posting.
Lead Volume Without Lead Quality
Selling high-value outdoor living projects, ECCO needed more than a large volume of inquiries. They needed to reach the right homeowners and create opportunities more likely to turn into sales.
THE SOLUTION
Building a Brand Presence That Turns Attention Into Revenue.
We started by rebuilding how ECCO showed up on social media. Then we connected that stronger organic presence with a targeted Meta advertising strategy, and as the campaigns matured, we shifted the focus from how many leads we could generate to which leads were actually becoming customers.
DELIVERABLE 01
Brand Elevation and Strategic Social Content
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Polished Visual Direction.
A more refined look, stronger creative and strategic messaging built around ECCO's services, audience and business objectives.
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Purpose-Driven Content.
Every post had a job: showcase ECCO's work, educate homeowners, strengthen brand recognition, promote key offers and give customers a reason to take the next step.
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Local Audience Growth.
Reach grew where it matters, with Virginia Beach and Chesapeake among the largest audience locations on Instagram and Facebook.
DELIVERABLE 02
Targeted Meta Advertising and Continuous Optimization
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Ongoing Campaign Testing.
We continually tested and optimized creative, messaging, audiences and offers based on actual campaign performance.
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A Clear Winning Offer.
The Porch & Patio campaign generated 379 of 482 leads, about 79% of total lead volume, showing where future ad investment should go.
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Lower Cost Per Lead Over Time.
The strongest month delivered 138 leads at a $12.59 cost per lead, against a $20.76 average for the period.
DELIVERABLE 03
Lead Quality and Sales-Driven Optimization
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Beyond Cost Per Lead.
We looked past lead volume and focused on lead quality and actual sales outcomes.
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Sales Data in the Loop.
We tracked what happened after each lead came in and used that information to make better marketing decisions.
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Quality Over Quantity.
For a high-ticket business, one qualified opportunity can be worth more than dozens of low-quality leads.
PROCESS GALLERY
Inside the Work
THE RESULTS
From an Underwhelming Social Presence to $244K+ in Attributed Sales.
We helped transform an underwhelming, templated social presence into a professional digital brand with a clear strategy behind it. Then we grew it.
The initial transformation produced major increases in reach and engagement. Continued management sustained that momentum across Instagram and Facebook, and Meta advertising expanded the strategy from awareness into lead generation.
Through September 2026, ECCO's own Lead & Sales Analysis attributed 6 sales and $244,532 in revenue to Social Media / Ads, from $29,858.15 in advertising spend.
$244K+
YTD Sales Attributed to Social Media / Ads
8.19X
Attributed Revenue / Ad Spend
482
Meta Leads in a Five-Month Campaign
+5,082%
Initial Increase in Social Reach
+955%
Initial Increase in Engagement
243.8K
Facebook Views in a Later 90-Day Period
3.3K
Facebook Link Clicks in That Period
20 Leads. One Sale. $140,720 in Revenue.
In September, ECCO's internal reporting attributed 20 leads, 1 sale and $140,720 in sales to Social Media / Ads from $3,355.29 in advertising spend.
That is exactly why we don't judge advertising on the cheapest possible cost per lead. For a business selling high-ticket services, the right lead can be worth more than a large volume of inquiries that never become customers.
WHAT'S NEXT
Scale What Works
The next stage of ECCO's strategy isn't about proving whether social media and Meta advertising can work. It's about scaling what is already working.
With a stronger brand, continued social growth, improved lead quality and meaningful sales attributed to the channel, ECCO and Stay Social are now looking toward increasing the Meta advertising budget. The objective isn't simply to spend more. It's to put more investment behind the campaigns, audiences and offers producing the strongest opportunities, while continuing to monitor lead quality, sales and return.
