CASE STUDY
From No Social Media Presence to 698K+ Facebook Views, 200+ Leads & Growth From $1M to $4M in Revenue
Agnew Todd Injury Law had an established practice in Virginia, but few people knew the firm through social media. The attorneys came to Stay Social to reach more people in Hampton Roads and generate more inquiries from potential clients.
Strategy First
CLIENT
Agnew Todd Injury Law
INDUSTRY
Personal Injury Law
REGION
ENGAGEMENT
SERVICES
Social Media Management, Meta Ads Management
YEAR
THE CHALLENGE
When Agnew Todd Injury Law came to Stay Social, they essentially had no established social media presence.
The firm was already practicing in Richmond and Norfolk, but they wanted to strengthen their presence in the Norfolk and Hampton Roads market—building greater local awareness while creating another reliable source of potential personal injury leads.
The challenge wasn't simply:
"We need more followers."
It was:
How do we take an established law firm, build its digital presence from the ground up, make it more recognizable in a local market and turn that visibility into opportunities for growth?
OUR APPROACH
DELIVERABLE 01
DELIVERABLE 02
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Ongoing Campaign Testing.
We continually tested and optimized creative, messaging, audiences and offers based on actual campaign performance.
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A Clear Winning Offer.
The Porch & Patio campaign generated 379 of 482 leads, about 79% of total lead volume, showing where future ad investment should go.
-
Lower Cost Per Lead Over Time.
The strongest month delivered 138 leads at a $12.59 cost per lead, against a $20.76 average for the period.
DELIVERABLE 03
PROCESS GALLERY
Inside the Work
THE RESULTS
Agnew Todd didn't come to Stay Social with a thriving social media presence that simply needed improvement.
What began as a need for greater local awareness evolved into a digital ecosystem capable of reaching hundreds of thousands of people, building an audience, driving traffic and generating potential cases.
Over the course of the partnership:
0 → 698K+
Facebook Views
573+
New Followers During the Initial Social Build
3.6K
200+
Facebook Link Clicks in a Later 90-Day Period
Leads Generated
$1M → $4M
Overall Company Revenue Growth*
That's the bigger Agnew Todd story:
No Social Presence → Local Brand Awareness → Audience Growth → Lead Generation → Business Growth
*Revenue growth is based on client information included in Stay Social's case-study materials and is not attributed solely to Stay Social's social media or advertising services.
WHAT'S NEXT
