CASE STUDY
How Social Media Management & Meta Ads Generated $441K+ in Attributed Revenue for ECCO
ECCO Sunroom & Awning came to Stay Social with a common problem: their online presence wasn't reflecting the quality of their business or generating the results they wanted.
Strategy First
CLIENT
ECCO Sunroom & Awning
INDUSTRY
Home Improvement / Outdoor Living
REGION
Hampton Roads, Virginia
ENGAGEMENT
Ongoing Partnership
SERVICES
Social Media Management, Meta Ads Management
YEAR
2026
THE CHALLENGE
Build a Stronger Brand and Their Marketing into a Measurable Business Growth
ECCO Sunroom & Awning came to Stay Social with a common problem: their online presence wasn't reflecting the quality of their business or generating the results they wanted.
Their social media lacked consistent branding, engaging content, and a clear marketing strategy. While ECCO offered high-quality sunrooms, awnings, and outdoor living solutions, their digital presence wasn't effectively showcasing that value.
They also needed more than likes and followers. They wanted to attract qualified homeowners, generate better leads, and ultimately increase sales.
Their goal was simple: Build a stronger brand and turn their marketing into measurable business growth.
OUR APPROACH
Professional social media management with targeted Meta Advertising
Stay Social developed a comprehensive marketing strategy combining professional social media management with targeted Meta advertising.
DELIVERABLE 01
Transform the Brand's Online Presence
We elevated ECCO's social media with cohesive branding, professional graphics, engaging video content, and strategic messaging that highlighted its expertise, completed projects, and services.
Rather than posting just to stay active, we created content designed to build credibility, increase visibility, and position ECCO as a trusted choice for outdoor living improvements.
DELIVERABLE 02
Build Awareness & Drive Engagement
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Ongoing Campaign Testing.
We continually tested and optimized creative, messaging, audiences and offers based on actual campaign performance.
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A Clear Winning Offer.
The Porch & Patio campaign generated 379 of 482 leads, about 79% of total lead volume, showing where future ad investment should go.
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Lower Cost Per Lead Over Time.
The strongest month delivered 138 leads at a $12.59 cost per lead, against a $20.76 average for the period.
DELIVERABLE 03
Turn Visibility Into Revenue
With a stronger organic presence established, we implemented Meta advertising campaigns designed to attract homeowners interested in ECCO's services.
We continuously tested and refined ad creatives, messaging, audiences, and promotional offers to improve campaign performance.
Most importantly, we shifted our focus beyond generating inexpensive leads to identifying opportunities that actually converted into sales.
The result was a marketing strategy that didn't just grow ECCO's audience. It contributed to growing their business.
PROCESS GALLERY
Inside the Work
THE RESULTS
From an Underwhelming Social Presence to $244K+ in Attributed Sales.
We helped transform an underwhelming, templated social presence into a professional digital brand with a clear strategy behind it. Then we grew it.
The initial transformation produced major increases in reach and engagement. Continued management sustained that momentum across Instagram and Facebook, and Meta advertising expanded the strategy from awareness into lead generation.
Through September 2026, ECCO's own Lead & Sales Analysis attributed 6 sales and $244,532 in revenue to Social Media / Ads, from $29,858.15 in advertising spend.
$244K+
YTD Sales Attributed to Social Media / Ads
8.19X
Attributed Revenue / Ad Spend
482
+5,082%
Meta Leads in a Five-Month Campaign
Initial Increase in Social Reach
+955%
243.8K
3.3K
Initial Increase in Engagement
Facebook Views in a Later 90-Day Period
Facebook Link Clicks in That Period
20 Leads. One Sale. $140,720 in Revenue.
WHAT'S NEXT
Scale What Works
The next stage of ECCO's strategy isn't about proving whether social media and Meta advertising can work. It's about scaling what is already working.
With a stronger brand, continued social growth, improved lead quality and meaningful sales attributed to the channel, ECCO and Stay Social are now looking toward increasing the Meta advertising budget. The objective isn't simply to spend more. It's to put more investment behind the campaigns, audiences and offers producing the strongest opportunities, while continuing to monitor lead quality, sales and return.
